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Get Your Products Showing on Google Shopping. Google Merchant Center setup, product feed optimisation and disapproval fixes so your products can appear in Google Shopping and free listings.

Clean product feed with correct attributes
Disapprovals and policy issues fixed
Free listings and Shopping ads ready to run

Overview

Google Merchant Center is where your product data lives before it can appear in Google Shopping, free listings and Shopping ads. A tidy feed is the foundation for all of these.

We verify your website, connect your product feed and fix the errors that cause disapprovals. We also improve titles and attributes so your products match the searches shoppers actually make.

The problem

Many store owners connect Merchant Center once and then forget it. Products get disapproved for missing identifiers, price mismatches or policy issues, and the account quietly stops showing products.

How we solve it

Zartash sets up the account correctly, cleans the feed and resolves diagnostics one by one. We then link Merchant Center to Google Ads and GA4 so you can track what each product earns.

How We Work

01Account and site verificationWe create or audit Merchant Center and verify and claim your website.
02Feed connectionWe connect your store through a native app, scheduled feed or Google Sheets.
03Diagnostics cleanupWe fix disapprovals, missing attributes and policy warnings.
04Feed optimisationWe improve titles, categories, product types and custom labels.
05Linking and monitoringWe link Google Ads and GA4 and set up a simple monitoring routine.

What You Get

Merchant Center accountA verified account with business details, shipping and returns configured.

Product feedA connected feed with prices, availability, identifiers and images.

Diagnostics reportA list of issues found, fixes made and anything that needs your input.

Optimised titlesProduct titles rewritten to include key attributes buyers search for.

Custom labelsLabels for margin, season or bestsellers to help structure Shopping campaigns.

Ads and analytics linkingMerchant Center connected to Google Ads and GA4.

Tools & Technologies

Google Merchant Center
Google Ads
GA4
Google Search Console
Google Sheets
Shopify Google & YouTube app
WooCommerce
Google Tag Manager

Ideal For

E-commerce stores wanting free listings on Google
Shops planning to run Shopping or Performance Max campaigns
Stores with many disapproved or limited products

Frequently Asked Questions

Are free listings really free?

Yes. Eligible products can appear in free listings on Google without ad spend, though placement is never guaranteed.

Why are my products disapproved?

Common reasons include price mismatches, missing GTINs, image issues or policy problems. We review each diagnostic and fix the cause.

Do I need Google Ads to use Merchant Center?

No. Merchant Center works on its own for free listings. Ads are optional.

How often does the feed update?

It depends on the connection. Native integrations update often, and scheduled feeds can run daily.

Related services

Often paired with

Marketing & Ads Google Ads Management Search, Shopping, Performance Max and YouTube campaigns managed around real enquiries and sales, with conversion tracking you can trust. View service

Web & E-Commerce E-Commerce Development Online stores with smooth checkout, local and international payments, and order management that keeps up as you grow. View service

SEO & Site Growth Technical SEO Technical SEO audits and fixes for crawling, indexing, site structure, structured data and Core Web Vitals so search engines can read your site properly. View service

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Let's build it together

Talk to us about Google Merchant Center.

Tell us what you need. We will map the right approach, timeline and cost on a short call.

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