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Facebook & Instagram Shop

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Make Your Social Posts Shoppable. Facebook and Instagram Shops setup through Meta Commerce Manager, with a synced catalogue, product tags and pixel tracking for social selling.

Catalogue synced from your website automatically
Product tags on posts, reels and stories
Pixel and Conversions API set up for tracking

Overview

Facebook and Instagram Shops let people browse your products from your profile and tap tagged items in posts and reels. As a Meta Tech Provider, we understand how Meta's business tools connect.

We set up Commerce Manager, build or sync your product catalogue, and connect it to your Facebook Page and Instagram account. We also install tracking so you can see which posts and ads lead to sales.

The problem

Many brands post products on Instagram but send buyers to DMs or a link in bio. Catalogues get out of date, product tags are missing and there is no clear tracking of what social activity actually sells.

How we solve it

Zartash connects your website catalogue to Meta so prices and stock stay in sync. We enable shopping features, set up tagging and install the Meta Pixel and Conversions API for reliable reporting.

How We Work

01Business Manager auditWe check your Meta Business Suite, Page, Instagram account and ad account ownership.
02Catalogue setupWe create the catalogue in Commerce Manager and connect your store or a product feed.
03Shop configurationWe set up the shop, collections and checkout method available in your region.
04TrackingWe install the Meta Pixel and Conversions API and verify key events.
05Tagging and trainingWe tag your first posts and show your team how to tag products in new content.

What You Get

Meta Business Suite cleanupAssets, roles and permissions organised under your business account.

Product catalogueA synced catalogue with correct prices, images, availability and categories.

Shop and collectionsYour shop configured with featured collections for Facebook and Instagram.

Pixel and Conversions APIPurchase, add-to-cart and view events tracked and tested.

Product taggingTagged posts and reels so followers can view products directly.

Team guideSimple steps for tagging products and updating the catalogue.

Tools & Technologies

Meta Commerce Manager
Meta Business Suite
Meta Pixel
Conversions API
Instagram Shopping
Shopify
WooCommerce
Google Tag Manager

Ideal For

Fashion, beauty and home brands with an engaged Instagram following
Online stores that want social traffic tracked properly
Small businesses selling mainly through Facebook and Instagram

Frequently Asked Questions

Is checkout inside Instagram available everywhere?

No. In-app checkout is limited to certain regions. Elsewhere, shoppers tap through to your website to buy.

Do I need a website?

A website makes catalogue sync and checkout much easier. We can build one if you do not have it.

Will my catalogue update automatically?

Yes, when it is connected to Shopify, WooCommerce or a scheduled product feed.

Can this catalogue be used for ads?

Yes. The same catalogue powers Meta's dynamic product ads and retargeting campaigns.

Related services

Often paired with

Marketing & Ads Meta Ads (Facebook & Instagram) Facebook and Instagram campaigns with proper Pixel and Conversions API tracking, built to bring leads, messages and online sales. View service

Marketing & Ads Social Media Marketing Social media management for Facebook, Instagram, LinkedIn and TikTok: content calendars, design, posting, community replies and monthly insights. View service

Web & E-Commerce E-Commerce Development Online stores with smooth checkout, local and international payments, and order management that keeps up as you grow. View service

Previous ServiceTikTok Shop Setup Next ServiceGoogle Merchant Center

Let's build it together

Talk to us about Facebook & Instagram Shop.

Tell us what you need. We will map the right approach, timeline and cost on a short call.

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