ZARTASH

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Zartash Technologies is a technology and digital innovation company building AI-powered solutions and scalable platforms for startups, SMEs, enterprises and agencies.

Contact Info
Affiliated with Ozavion Limited, UK
Apps, Hosting & IT

App Store Optimization

Help the Right Users Find Your App. Keyword research, listing copy, screenshots and ratings work for Google Play and the App Store, so more searchers find and install your app.
  • Keyword research for both Google Play and the App Store
  • Screenshots and previews that explain value quickly
  • Store listing experiments to test what converts
Overview

Most app installs start with a search inside the store. We research the terms your users type, then rewrite titles, subtitles and descriptions so your app appears for those searches and makes sense at a glance.

We also redesign screenshots and preview videos, localise listings for key markets and help you encourage ratings from satisfied users. Results are tracked in Google Play Console and App Store Connect.

The problem

Many apps launch with a listing written in a hurry: vague titles, generic screenshots and no keyword thinking. As a result, they get very few organic installs and rely entirely on paid ads.

How we solve it

We treat the store listing like a landing page. Keywords guide the metadata, visuals show the main benefits in the first two screenshots, and we use store experiments to test changes before rolling them out.

How We Work
  1. 01Listing auditWe review your current listing, ratings, competitors and store performance data.
  2. 02Keyword researchWe find relevant search terms with useful volume and realistic competition.
  3. 03Metadata rewriteWe update titles, subtitles, short and long descriptions and keyword fields.
  4. 04Visual refreshWe design new screenshots, feature graphics and preview video storyboards.
  5. 05Test and trackWe run store listing experiments and monitor impressions and conversion rate.
What You Get
ASO auditA clear report on what is holding your listing back.
Keyword setPrioritised keywords for each store and target market.
Optimised metadataReady-to-publish titles, descriptions and keyword fields.
Screenshot designsA new set of store screenshots sized for phones and tablets.
Localised listingsTranslated and adapted listings for your chosen languages.
Ratings planIn-app review prompts placed at the right moments using official APIs.
Tools & Technologies
  • Google Play Console
  • App Store Connect
  • AppTweak
  • Sensor Tower
  • Figma
  • Firebase Analytics
  • Google Play In-App Review API
  • SKStoreReviewController
Ideal For
  • Newly launched apps with few organic installs
  • Established apps whose downloads have stalled
  • Apps expanding into new countries or languages
Frequently Asked Questions
Is ASO different for Android and iOS?

Yes. Google Play reads your full description for keywords, while the App Store uses a hidden keyword field and your title and subtitle. We optimise each separately.

Can you guarantee a top ranking?

No. Store rankings depend on many factors outside anyone's control. We improve the factors you can influence, such as relevance and conversion.

How long do ASO changes take to show?

Changes are indexed within days, and the effect on installs usually becomes clear over a few weeks.

Do ratings really matter?

Yes. Higher ratings improve both ranking and the share of visitors who install, so we help you ask happy users at the right moment.

Let's build it together

Talk to us about App Store Optimization.

Tell us what you need. We will map the right approach, timeline and cost on a short call.